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Conference

VERIFICATION OF TIME SETTING TO IMPROVE SHARE ESTIMATION ACCURACY IN CONCEPT TESTING.

Authors : Takumi Kato¹, ; Takumi Ohno²; Rina Takizawa²

Source: AMA Winter Academic Conference Proceedings; 2024, Vol. 35, p849-860, 12p

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Academic Journal

Marketing Technologies in Management Pedagogical Education: Modern Challenges.

Authors : Zhytomyrska, Tetiana¹; Pohribna, Viktoriia²; Herasina, Liudmyla²

Source: Journal of Higher Education Theory & Practice; 2023, Vol. 23 Issue 12, p137-147, 11p

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Academic Journal

Rethinking Academic Library Use of Social Media for Marketing: Management Strategies for Sustainable User Engagement.

Authors : Ihejirika, Kingsley T.¹; Goulding, Anne²; Calvert, Philip³

Source: Journal of Library Administration; Jan2021, Vol. 61 Issue 1, p58-85, 28p, 2 Diagrams, 3 Charts

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Academic Journal

Interview with Jim Maraviglia.

Authors : Bouse, Jim¹

Source: College & University; Spring2023, Vol. 98 Issue 2, p32-38, 7p

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Academic Journal

DIVERSITY AND INCLUSION PRACTICES IN MARKETING EDUCATION: A CONCEPTUAL FRAMEWORK AND OVERVIEW OF THE SPECIAL ISSUE.

Authors : Protopapa, Ilia¹, ; Plangger, Kirk¹,

Source: Marketing Education Review; Spring2023, Vol. 33 Issue 1, p1-6, 6p, 1 Diagram, 2 Charts

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Conference

FROM VULNERABILITY TO VIGILANCE: DEVELOPING A RESILIENT MARKETING MANAGEMENT FRAMEWORK WITH RISK MANAGEMENT.

Authors : Pattanayak, Durgesh¹, ; Saini, Amit¹

Source: AMA Winter Academic Conference Proceedings; 2024, Vol. 35, p715-716, 2p

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Academic Journal

From prior learning assessment to specialised pedagogy: facilitating student transition through RPL assessment and selection.

Authors : Brenner, Aimee¹, ; Goodman, Suki¹; Meadows, Alison¹

Source: Studies in Continuing Education; Nov2022, Vol. 44 Issue 3, p425-440, 16p

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Conference

'SMALL TALK IS NOT THAT SMALL IN B2B SALES'! B2B SALESPERSONS' SOCIAL MEDIA USAGE AND SMALL TALK FACILITATING COLLECTION OF CUSTOMER-BASED INDIVIDUAL COMPETITIVE INTELLIGENCE ENHANCING SALES PERFORMANCE.

Authors : Chacko, Anu Mary¹, ; Chawla, Vaibhav²,

Source: AMA Winter Academic Conference Proceedings; 2023, Vol. 34, p1234-1236, 3p

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Conference

INTUITIVE DECISION MAKING IN MARKETING.

Authors : Berkhout, Constant¹; Johnson, Ross², ; Bauer, Carlos³

Source: AMA Winter Academic Conference Proceedings; 2023, Vol. 34, p995-997, 3p

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Academic Journal

"Make an Effort and Show Me the Love!" Effects of Indexical and Iconic Authenticity on Perceived Brand Ethicality.

Authors : de Kerviler, Gwarlann¹; Heuvinck, Nico¹; Gentina, Elodie¹,

Source: Journal of Business Ethics; Aug2022, Vol. 179 Issue 1, p89-110, 22p, 11 Color Photographs, 2 Diagrams, 1 Graph

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